About Me

Executive Bio

Patrick Lethert is a data-driven marketing executive with a track record of transforming complex enterprise technologies into compelling, high-conversion narratives. With over 100 product launches across SaaS, FinTech, IoT, PropTech, and RegTech, he specializes in GTM strategy, demand generation, and positioning that resonates throughout the sales funnel, from the front lines to the boardroom.

A full-stack marketer, Patrick has led high-performing teams across product marketing, brand development, and demand generation. His experience spans Fortune 500 companies, private equity-backed tech businesses, and preparing startups for strategic acquisition. Known for his “player-coach” leadership style, he combines strategic acumen with hands-on execution, mentoring more than a dozen marketers into Director and VP roles while consistently exceeding growth targets.

Patrick’s strategic capabilities extend beyond marketing into analyst and influencer relations, product portfolio management, and corporate development, including strategic contributions to Fortive’s $1.2 billion acquisition of ServiceChannel. He has driven growth in complex, highly regulated industries by aligning market strategy with operational execution.

He also brings deep operational fluency to his marketing leadership, with experience in optimizing marketing spend, compensation modeling, contract negotiation, and managing strategic vendor partnerships. Patrick collaborates seamlessly with legal, finance, sales, and product teams to ensure strategic alignment. His ability to translate marketing strategy into board-level impact makes him a trusted partner in executive decision-making.

An accomplished writer, Patrick’s portfolio spans strategic business content and published sports journalism. He has authored dozens of press releases for wire services, crafted white papers and executive articles that distill complexity into clarity, and contributed historical sports analysis to the Society for American Baseball Research and Total Hockey, the definitive encyclopedia of the NHL. Patrick is pursuing executive and consulting opportunities with growth-focused companies, balancing a remote-first approach with flexibility for high-impact travel.