Product Management
-
Making the Hard Call: A Practical Guide to Retiring Legacy Products (Article Download)
Learn how to terminate off-strategy products with less difficulty.
-
Seven Underappreciated Sources of Customer and Market Insight (That Aren’t Social Media)
Successful product marketing managers must outwit their competitors. Here are some places to locate information that others may not find.
-
It’s All Software These Days: Why Code is Defining the Value of Physical Products
In the 1985 film Fletch, Chevy Chase—impersonating an airplane mechanic—tells suspicious technicians, “It’s all ball bearings these days.” It’s a throwaway joke, but there’s a truth hidden in the absurdity. It hints at how even complex systems tend to rely on the same fundamental components. In today’s world, that foundational component is increasingly code. Today,
-
Don’t Last Year’s Success Undermine This Year’s Product Launch
A failed launch offers up fodder for a competitor with an appetite to take the territory that has been ceded.
-
The Usual Suspects: Common Technology Product Portfolio Challenges
NOTE: This article was originally published on LinkedIn on August 20, 2014, under the title “The Usual Suspects: Common Types of Product Portfolio Challenges”. Minor edits have been made to this updated version. One of the most exciting positions in which one can find themselves is at the helm of a new product portfolio. It
