Product Marketing
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It’s All Software These Days: Why Code is Defining the Value of Physical Products
In the 1985 film Fletch, Chevy Chase—impersonating an airplane mechanic—tells suspicious technicians, “It’s all ball bearings these days.” It’s a throwaway joke, but there’s a truth hidden in the absurdity. It hints at how even complex systems tend to rely on the same fundamental components. In today’s world, that foundational component is increasingly code. Today,
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Don’t Last Year’s Success Undermine This Year’s Product Launch
A failed launch offers up fodder for a competitor with an appetite to take the territory that has been ceded.
