Strategic Marketing
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Making the Hard Call: A Practical Guide to Retiring Legacy Products (Article Download)
Learn how to terminate off-strategy products with less difficulty.
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B2C Teaches Us that Great Brand Storytelling Need Not Be Linear (Part 2 of 3)
Storytelling doesn’t need a beginning, middle, and end; it just needs resonance. B2C marketers provide examples of how to harness that power.
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Scaling Customer Insights from Foundational to Sophisticated (Article Download)
This article offers insights on how to maintain consistent segmentation as you grow.
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We Say We Love Storytelling, So Why Are We Afraid to Actually Do It? (Part 1 of 3)
B2B marketers now claim to be storytellers but SaaS and tech web sites look the same as they did ten years ago. Why is there no story?
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Seven Underappreciated Sources of Customer and Market Insight (That Aren’t Social Media)
Successful product marketing managers must outwit their competitors. Here are some places to locate information that others may not find.
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Moving Up and Right: Lessons Learned by a Solo Analyst Relations Professional that Helped Take an Organization from Zero to Ten Leadership Placements in Five Years
What happens when a company with zero analyst visibility hands the reins to a solo analyst relations professional or product marketer and asks them to make magic? Over five years, I was asked to do just that; to guide my organization from total obscurity to ten leadership placements across major analyst evaluations. I had no
