Long-Form Essays on B2B Marketing and Product Management
These articles are longer treatments of topics of particular value for product marketing, demand generation, and marketing strategy. The summaries on the blog page provide a high-level overview, but the downloads include the full treatment.
Downloads By Topic
Analyst Relations:
Product Marketing:
Scaling Customer Insights from Foundational to Sophisticated (August 2025)
Four Ways to Stay Ahead as a Product Marketer in the Age of AI (September 2025)
Fast Isn’t Always Smart: The Hidden Cost of AI-Driven Marketing (October 2025)
Product Management:
Making the Hard Call: A Practical Guide to Retiring Legacy Products
