After decades in the trenches of strategic marketing and related fields, I’ve decided to launch a business blog. I don’t feel like the world needs another hot take, but I’ve accumulated a few hard-earned insights worth sharing. This blog is my way of distilling lessons, drawing parallels, and staying engaged in the ever-evolving conversation around tech and business. Specifically, I have built this website and blog for three reasons:
1. I’ve Seen a Thing or Two. I have spent years helping technology companies of all sizes grow. While working in marketing, product, sales, and customer service, I’ve developed a deep understanding of recurring revenue businesses. Along the way, I’ve made mistakes, witnessed brilliant recoveries, and learned what works (and what doesn’t) across industries and leadership styles. This blog is a place to unpack those lessons. And, while many aspects of technology have changed dramatically since my first day on the job, the ultimate goals remain the same. Generate revenue, increase customer spend, retain customers, and deliver the value that makes them loyal advocates. Shortcuts don’t pay off over time. Getting the fundamentals correct is the most important job. If even one post helps someone sidestep a costly misstep or spark a smarter strategy, it’s worth it.
2. Those Who Cannot Remember the Past are Condemned to Repeat It. While the tools and terminology shift, the underlying tensions in business remain strikingly familiar. Misaligned teams, unclear narratives, and reactive decision-making are issues that show up in startups and Fortune 500s alike. By drawing connections between past and present, I hope to offer readers a kind of pattern recognition that accelerates their own problem-solving. We are now living in the world of artificial intelligence, machine learning, and cloud storage. As someone who remembers when fax machines, Rolodexes, and zip drives were in use, I can state that while context changes, human nature and organizational dynamics often don’t.
3. I Want to Stay Relevant. I’m over 50 years old. As a tech marketer, this would seem like a bad thing to share. If I ever step away from full-time work, I want to remain active in the dialogue. Tech and business are cultural forces, not just economic engines. Staying in the mix through writing and conversation keeps me sharp and connected. This blog is a platform for that ongoing engagement.
4. It’s A New Trick, So Maybe I’m Not Such an Old Dog. I am proud of the fact that I am a marketer who can both lead and do hands-on work. This is my “put up or shut up”. It may not be perfect, but it is 100% my own work.
So whether you’re a founder, a marketer, a curious reader, or someone navigating your own second wind, I invite you to follow along. Expect candid reflections, strategic frameworks, and the occasional dose of irony. I won’t pretend to have all the answers, but I do have a few good questions, and I’m eager to explore them with you.
Comments
One response
Hi, this is a comment.
To get started with moderating, editing, and deleting comments, please visit the Comments screen in the dashboard.
Commenter avatars come from Gravatar.